Formula
Listing Description Formula
A fill-in structure for the first line, the feature order and the close — plus the phrases to delete on sight.
PDF + editable · 1 page
Get it freeMarket the Listing
Present it properly, launch it deliberately, and give the market a reason to pay attention in week one.
Everything here is a practical tool for preparing, launching and promoting a property — description formulas, timelines, checklists and complete marketing kits you can use on your next listing.
Where do you want to start?
Three ways this gets fixed
Need one
Make the Listing Stand Out
Prep, staging notes, shot lists and copy that make an ordinary property photograph and read like the best one on the street.
- Photo shot lists
- Seller prep guidance
- Description formulas
Need two
Launch It Properly
A sequenced first week instead of a single post — coming soon, neighbour notice, live day and the follow-through after it.
- 7-day launch timeline
- Channel-by-channel plan
- Coming-soon assets
Need three
Turn Attention Into Interest
Convert views, walk-throughs and open house traffic into named, followed-up humans with real feedback for your seller.
- Open house capture
- Buyer follow-up scripts
- Seller update reporting
Start free
Three things you can use today
No purchase, no upsell maze. Download, open, use on your next listing.
Checklist
Open House Preparation Checklist
Everything for the 48 hours before, the morning of, and the hour after — signage, sign-in, lighting, and the follow-up window.
PDF · 40 items
Get it freeTimeline
7-Day Listing Launch Timeline
Day-by-day tasks from photos delivered to first weekend done, with who does what and when it has to be live.
Spreadsheet · 7 days
Get it freeComplete systems
When you want the whole thing built
Every template, checklist and asset for one job, already assembled. Buy once, run it on every listing.
Flagship
Best place to start
The Realtor Toolkit
The broad collection — the templates, checklists and marketing documents most agents reach for week to week. If you want one place to start, start here.
- Listing marketing templates
- Client-facing checklists
- Editable documents & forms
Kit
Print + digital
Listing Launch Kit
Run a deliberate first week on every property instead of improvising each time.
- 7-day launch plan
- Coming-soon templates
- Neighbour outreach pieces
Kit
Print-ready set
Open House Marketing Kit
Fill the door, capture every visitor, and follow up the same evening.
- Signage & sign-in sheets
- Promotion sequence
- Same-day follow-up scripts
Toolkit
Premium templates
Luxury Listing Toolkit
Present a high-end property with materials that match the price point.
- Premium brochure templates
- Private viewing process
- Elevated copy library
Tools we like
Software worth a look
A short, curated list of third-party tools for listing marketing. We're still testing — nothing is listed until it earns a spot.
Photography & video
Placeholder — curated recommendation coming soon.
Recommendation pending
Single-property sites
Placeholder — curated recommendation coming soon.
Recommendation pending
Print & signage
Placeholder — curated recommendation coming soon.
Recommendation pending
Social scheduling
Placeholder — curated recommendation coming soon.
Recommendation pending